To position new Samsung’s A Series phone as the go-to device for content creators from all around the world, we brought them together in a fun dynamic mosaic. The film takes the viewer from a Bangkok tattoo artist Parangew, to Jonathan Neguebites dancing on a beach in Rio, to a twins rap duo Ain’t Afraid in Michigan, to the first Nigeria’s skate crew Wafflesncream, to Vogue choreographer Alina Ryzhkova in snowy Kiev, to Kurdish-British model and activist Deba, and so on. The ride is accompanied by a remix of the iconic techno banger that highlights the awesome benefits of Galaxy A.

Apart from the hero film, we made a bunch of 15″ feature films, using the same mosaic technique.

We worked with director Felix Brady and editor Vid Price. Both did incredible job of planning and piecing the films together.

This was the second Samsung project I worked on during the lockdown, the shoot was done all remotely and the agency, client, director and crew were in completely different timezones. 

There’s one scene that we shot not remotely, but in Amsterdam. The day was rainy, the connection was horrible, the producer was a legend.