We created a campaign that virtually test-drives the Galaxy A phone. This series of films making viewers feel as if their own handset has been taken over and they witness a fast-paced trip through the phone, fuelled by footage from content creators all around the world.

To fully experience, watch it on your phone.

Additionally to the hero film, here below are seven 15-second feature films that highlight the phones main features. For each feature I wrote a funny song, and then bedroom producers from all over the world turned them into real bangers.

The campaign features real content creators including Lil Mayo (an alien), Let It Happen (dance group), Big Heath (musician), Audrey Nuna (musician), John YuYi (visual artist), Pablo Rochat (media artist), Neko Chan (content creator) and Steven Pascua (dancer and creator).

Since the production took place right in the midst of the COVID-19 pandemic, restrictions meant that the footage was all shot remotely and on Galaxy A phones. It was important to have an even more planned and technical approach to the animations and investigate what was possible to create on the device itself, as this had to be incorporated with the footage captured during the remote shoot.