The new Samsung A52s 5G, with its increased chipset power and 5G speed, is the booster all mobile gamers out there were waiting for. For the device launch, we collaborated with content creators to re-enact iconic gaming tropes in three snappy 15″ films.

We worked with incredible director Anna Himma, who added extra zing and style to the films. For each feature I wrote a funny song, and then Estonian rapper Tommy Cash turned them into real bangers.

The first two films were shot remotely during the lockdown, and the last one was filmed in person, all produced by the rockstars Radioaktive Film.

I worked on this project as a Copywriter at Wieden+Kennedy Amsterdam with Riccardo Rachello as an Art Director.