Many English football fans haven’t had the chance to see their national women’s team in action. But what this actually means is that people have never seen anything like The Lionesses before. Simply because they weren’t watching. And while they weren’t watching, this team has been busy mastering their craft and transforming into a powerful force of nature.

To rally the nation to get behind the squad for the 2022 European Championships, we championed The Lionesses by introducing their strengths through a series of projections on England’s most iconic landmarks.

Each place we chose for the projections has a strong cultural meaning that’s connected with the personalities and skills of the players on and off the pitch. Lucy Bronze, whose middle name is “Tough”, represents power on the Battersea Power Station, the captain Leah Williamson was projected on Tower Bridge, creative Keira Walsh – on the National Gallery, defender Demi Stokes – on the Thames Barriers, and incredible performer Georgia Stanway was celebrated on the Royal Opera House.

📍Battersea Power Station

📍Royal Opera House

📍Thames Barrier

📍National Portrait Gallery

📍Tower Bridge

We were picked up on the BBC, The Guardian, The Sun, The Mirror and a few other British newspapers that support the women’s national team.

The Lionesses experienced the largest turnout of fans in the history of the Euros, men or women. In return, the team brought football home.

I worked on this project as a Copywriter at Wieden+Kennedy Amsterdam with Anyaa Dev as an Art Director and Craig T Williams & Evgeny Primachenko as Creative Directors.

Awards: Epica Silver, One Show Finalist, Eurobest Finalist.