We created a campaign on a shoestring budget to showcase the extreme value of KFC’s new Value Menu in Russia. The campaign features the Colonel’s economical alter ego the “Value Colonel”. This discount doppelganger is brought to life with affordable odds and ends such as cut newspapers, balloons, cardboard boxes, socks, and plain old markers.

Making these films was really fun. We created all sorts of versions of the Colonel ourselves and filmed everything with our phones.

We even bought some toy instruments in a shop near our office and created the music ourselves too.

I worked on this project as a Copywriter at Wieden+Kennedy Amsterdam with Mariano Garcia Cruz as an Art Director and Cal Al-Jorani & Thierry Albert as Creative Directors.